Festival teams with Whole Foods Market to
"Turn a Can of Food into a Night on the Town"
PROVIDENCE, RI, December 22th, 2004 - Thanks to an innovative partnership, shoppers at Whole Foods stores in Providence have an opportunity to donate to the Rhode Island Food Bank while saving money on a great night of entertainment. Bright Night Providence has joined with Whole Foods to institute a food drive program that offers shoppers a dollar off a Bright Night ticket if they donate a can of food at the time they buy their passes.
"In discussing our project with Jewel Gregson at Whole Foods, we realized that we had the opportunity to create a real win-win partnership for everybody involved, " said Adam Gertsacov, director of Bright Night Providence. "We are doing well by doing good, and it feels great."
Whole Foods is one of the many places that Rhode Islanders can buy tickets to Bright Night, but it is the only one offering the discount and collecting cans for the Food Bank. The grocery chain, with two locations on the East Side of Providence, is optimistic that the program will have a large benefit for the Food Bank.
"We are happy to support Providence's own New Year's Eve Celebration," said Jewel Gregson, Metro-Marketing Team Leader for Whole Foods in Providence. "Whole Foods Market is a company with a conscience. We believe passionately in supporting the communities we serve. Offering discounted tickets to customers who donate a canned good to the RI Community Food Bank is truly a win-win for everyone".
Tickets to Bright Night, which includes admission to see over 40 performances at venues throughout Providence, are $10 before the discount. Family four packs will be sold for $35. Tickets are available at the following locations:
For other sale locations and event schedule, visit our website: www.brightnight.org. For more information about Whole Foods Market, visit their website www.wholefoods.com
ABOUT BRIGHT NIGHT
Bright Night was founded in 2003 after Providence's long-running New Year's Eve festival, First Night, was cancelled. Organized in less than three months, the event drew over 12,000 people to downtown Providence, making Bright Night the largest New Year's Eve party in the state. The festival features local artists and performers at venues throughout downtown Providence, and provides a fun, vibrant atmosphere for the people of Rhode Island. The festival's director, Adam Gertsacov, is an actor, director, and clown based in Providence, RI. He wears many hats, including that of a flea circus impresario, a local author, and many others. He became the Festival director of Bright Night Providence last year, when a group of local artists (himself included) didn't want to see the city go dark on New Year's Eve.